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    • Amazon fails at measuring perception on Twitter…at least so far

    Monday, April 13th, 2009

    Justin case you were wondering…How fast does word of mouth travel? Well, just ask Amazon.com. During the last hour while I ran to the Sprint store and grabbed some lunch, more than 6,500 new tweets were posted on Twitter under the hashtag #amazonfail.
    Why are people mad at Amazon? Well, according to “The Inquisitor” blog it’s […]

    Control the “hot topic” at recent WOM workshop

    Tuesday, December 2nd, 2008

    Justin case you were wondering…there was a social media (SM) and word of mouth (WOM) workshop at Sprint last week. This meeting of the minds, requested by upper-level marketing execs, was a very important step (I HOPE) in Sprint’s transition toward a culture that embraces open communications. The end goal of the conference was to […]