Posts RSSAre all impressions created equal?
Tuesday, August 31st, 2010Impressions are like the veterans of the social media measurement team. The security blanket, if you will. If you’re a Yankees fan, they’re the Mariano Rivera. Like the Colts? They’re the Peyton Manning.
PR and Marketing pros feel comfortable tracking impressions. And corporate America feels comfortable tracking success based on them. There are exceptions, but for […]
#WhyWeCelebrate
Friday, July 2nd, 2010That’s Pete in right in the middle, front row.
Everybody has their reasons. For me, a big one is Pete. We went to middle school together, played on the same soccer team in high school, hung out with a lot of the same friends.
I remember how badly Pete wanted to go to West Point. His […]
It’s 11-11, make a wish…come true
Friday, November 6th, 2009Do you remember the first time you heard one of your friends say “It’s 11:11, make a wish?” You’re either smiling and nodding or thinking I’m smoking something. I’m not smoking something, I promise. After all I’m writing this post on an airplane, so there’s no smoking […]