An IMC evolution: From sales funnel to customer journey
Tuesday, December 14th, 2010Traditional business sales funnel Customer journey (Both images/models courtesy of Fleishman-Hillard) I’m starting to see a change in marketing mentality. Are you seeing it? It’s happening slowly — change is never a quick thing — but it’s popping up here and there. Part of it is an increased adoption of the IMC mentality. And understanding [...]
Why Klout scares me; Hint: It’s not the tool itself
Saturday, December 11th, 2010Lot of people talking about influence and Klout lately. There was Chuck Hemann’s post on the Klout that stole Christmas (has potentially the best accompanying photo for a post ever). #u30pro covered the topic of influence and discussed Klout specifically last Thursday. Nate Riggs had an interesting post about his experiments with Klout and how [...]
Zuckerberg tells 60 Minutes that there’s room for Facebook and Google
Sunday, December 5th, 2010Mark Zuckerberg 60 Minutes interview, Part 1 Mark Zuckerberg 60 Minutes interview, Part 2 Just got done watching Mark Zuckerberg’s interview on 60 Minutes. Decent interview, bit of a peak into the Facebook work culture and the guy himself. He pretty much stayed on message, but still liked the chance to hear him speak. What [...]
Relationships and key messages like oil and water
Tuesday, November 30th, 2010Donna and Dylan. Dawson and Joey. Meredith and McSteamboaty — you know, the dude from Can’t Buy me Love. What do they all have in common? Besides making for some really poor yet really awesome TV shows over the past few years? They all had relationships that failed at one time or another because of [...]
HAPPO is a chance to put yourself out there
Sunday, November 28th, 2010Note: HAPPO (Help a PR Pro Out) is an online community started by Arik Hanson and Valerie Simon. It’s members strive to help PR pros who are looking for jobs connect with organizations looking to hire in order to identify potential opportunities for both sides. I am the HAPPO regional champion for Kansas City. The [...]
Twitter tips from the Veturis sisters at Blogworld
Thursday, October 21st, 2010People. It’s the reason I went to Blogworld and the reason I’d go back. Two of the people I got to meet IRL at the conference were Rochelle and Chelsey Veturis from San Diego. Rochelle is a savvy PR pro who works for a green architecture firm and Chelsey is finishing up her college at [...]
The double standard between online and offline WOM
Monday, October 18th, 2010Measuring the value of efforts to listen and engage through social media can be hard. And showing a direct line to ROI is often damn-near impossible. Thank you Captain Obvious. So as I’m getting ready to start on a social media measurement presentation, I’m sitting here wondering about the best approach. And I’m thinking that [...]
Calling BS on the twintern
Monday, September 27th, 2010It’s been more than a year since Pizza Hut started the “twintern” madness. You remember right? The biggest pizza brand in the world said our customers want to engage with us via Twitter and we think those customers are so important that we’re going to put our relationships with all of them in the hands [...]
Find opportunities to network F2F
Tuesday, September 7th, 2010Networking online is easy. I’m not saying it doesn’t involve effort or take a lot of time. I often spend double-digit hours networking online a week and I know many others that do that and then some. So I don’t mean it’s easy in that it doesn’t take time. Maybe what I should have said [...]
#pr20chat nightcap: What’s your go-to social media stat?
Tuesday, June 29th, 2010Welcome to #pr20chat nightcap, what I hope will become a weekly feature on Tuesday nights highlighting one of the questions from the evening’s chat. This week, the question my co-mod Heather Whaling (@prTini) and I asked that caught my attention the most was: “Whats your “go-to” stat or resource when explaining why companies should use [...]
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