Posts RSSThis just in…again: Employees are a company’s most valuable asset
Tuesday, September 21st, 2010Where do you get your most reliable information about a company? Ads? Website? Branded social media presences? Online news, blog posts about the brand?
Did anyone say word of mouth (WOM)? Or more specifically, WOM from people you know?
Nielsen has been telling us since 2008 that consumers trust peer recommendations more than advertisements. And a recent […]
My Mother’s Day story
Monday, May 10th, 2010I had a good Mother’s Day this year. Mom and I met for brunch at Grand St. Cafe. They do the whole shrimp cocktail, fruit and hummus buffet. The biscuits and gravy, fried ham and brisket buffet. And of course, the create your own omelet cards on the table. Mmm, mmm :). Food was great, […]
Answering Questions: A PR 2.0 Discipline
Tuesday, March 9th, 2010If you’ve read this blog in the past, you’ve probably heard me talk about the self test. I’m a huge fan. To briefly review, the self test is the idea that before a company implements any initiative, it’s wise to step away from the concept for a second and look at it through the customers’ […]
Help A PR Pro Out: Featured Job Seeker Paul Baltzer
Thursday, February 18th, 2010If you like what you see and want to talk to Paul about a job opportunity, please reach out in one of the following ways:
Contact Paul via Twitter (@pbaltzer)
E-mail Paul
Leave a comment on this post
Paul Baltzer resume
One of my favorite sayings when trying to explain social media goes as follows: “Customer expectations of brands are […]
Do you do the self test?
Saturday, September 12th, 2009
Corporate America is a country of deliverables. We figure out what we need to do, make a checklist and start knocking work out and crossing things out. We’ve been doing things this way for years and the process has made us productive. But it can also make us miss the little things.
Example? […]
What I’ve learned about social media at Sprint
Friday, July 24th, 2009Wanted to share my final blog post on Sprint Space, Sprint’s employee blogging and social networking site.
Hey, Sprint Space. Justin case you were wondering…Today is my last at Sprint. It’s not you, it’s me. I got offered a chance to be a social media consultant on the agency side at Fleishman-Hillard and after a lot […]
Twitter provides chance to influence your brand’s story
Tuesday, January 20th, 2009Justin case you were wondering…I had lunch the other day with a 20-year-old college student — let’s call him Adi because, well, that’s his name. It was supposed to be an informational interview for him, yet I think I may have gotten as much, if not more, out of it. We talked about a lot […]
Control the “hot topic” at recent WOM workshop
Tuesday, December 2nd, 2008Justin case you were wondering…there was a social media (SM) and word of mouth (WOM) workshop at Sprint last week. This meeting of the minds, requested by upper-level marketing execs, was a very important step (I HOPE) in Sprint’s transition toward a culture that embraces open communications. The end goal of the conference was to […]