Posts RSSHonestly, blanket enforcement is not always the best policy
Friday, June 4th, 2010
You might have seen this story the other day. Heather Ravenstein, a former Wal-Mart employee, foiled a shoplifter’s attempt to steal a computer from her store and was fired the next day for violating a company policy that prohibits anyone but a manager or someone in asset protection from trying to stop […]
How to firm up your Facebook fan page strategy
Sunday, January 10th, 2010Please join us to talk more Facebook strategy during #pr20chat, Tuesday night at 8 p.m. EST
When I started as a social media manager at Sprint in 2007, I remember my boss gave me several research reports to thumb through with a highlighter. I learned a lot about trends in social media from those reports, […]
Social media measurement misnomers, part 1
Wednesday, December 23rd, 2009I don’t claim to be an expert when it comes to social media measurement. Not even close. I’m definitely still learning like everyone else. But there are a few theories I’ve been hearing for a while now about measurement that don’t tell the whole side of the story. It’s not that they’re wrong, but moreso […]
No surpise: Southwest doesn’t break guitars
Saturday, July 18th, 2009Chances are you’ve seen Dave Carroll’s “United Breaks Guitars” video by now. At last count, more than 3 million people had. But have you seen the Southwest Airlines follow-up?
As negative as Dave’s video is for United’s reputation, Gory Bateson’s rendition of “Southwest never broke my guitar” is another social media feather in the cap of […]