Justin case you were wondering

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The best teachers don’t always give their opinions

I was reminded of a valuable lesson yesterday — The best teachers don’t always give their opinions. It’s advice I’ve heard before and cautioned myself to take. But sometimes it takes that moment of realization to recognize you’ve been doing something the wrong way for quite a long time. I had that yesterday. Let me […]

Social media measurement misnomers, part 1

I don’t claim to be an expert when it comes to social media measurement. Not even close. I’m definitely still learning like everyone else. But there are a few theories I’ve been hearing for a while now about measurement that don’t tell the whole side of the story. It’s not that they’re wrong, but moreso […]

No surpise: Southwest doesn’t break guitars

Chances are you’ve seen Dave Carroll’s “United Breaks Guitars” video by now. At last count, more than 3 million people had. But have you seen the Southwest Airlines follow-up?
As negative as Dave’s video is for United’s reputation, Gory Bateson’s rendition of “Southwest never broke my guitar” is another social media feather in the cap of […]