Amazon fails at measuring perception on Twitter…at least so far
Monday, April 13th, 2009Justin case you were wondering…How fast does word of mouth travel? Well, just ask Amazon.com. During the last hour while I ran to the Sprint store and grabbed some lunch, more than 6,500 new tweets were posted on Twitter under the hashtag #amazonfail. Why are people mad at Amazon? Well, according to “The Inquisitor” blog [...]
Are technology and time teaming up against blogs?
Wednesday, March 18th, 2009Justin case you were wondering…I blog a lot less these days. When I first started blogging, I followed a strict schedule of at least one post a week and often more. I even established “blogging Mondays” for myself to make sure I took time each Monday to write a blog entry. Now I’m down to [...]
Silos don’t make sense in a social media world
Wednesday, February 18th, 2009Justin case you were wondering…I’m getting really tired of answering the question: What department do you work in? Yet when I meet someone new inside or outside Sprint, that question undoubtedly comes up in the first two minutes of conversation without fail, often followed by the trading of business cards. Dissect any company and you’re [...]
Technology, SM played big part in reaching King’s dream
Monday, January 19th, 2009Justin case you were wondering…Martin Luther King, Jr. would have been one helluva blogger. He had passion, he was opinionated, but maybe most importantly…he was interested in connecting with people and having a conversation about the dream we all remember from his famous speech. Imagine if MLK had a blog, Facebook, Twitter, YouTube, or any [...]
Product Ambassadors blog helps solve customer issue immediately
Wednesday, January 7th, 2009Justin case you were wondering…the next time someone ask you about the benefits of Sprint Space or how sharing information via a blog post can help our customers, do I have a story for you to tell. About 30 minutes ago, I saw a customer post on Twitter that she was having a problem with [...]
Control the “hot topic” at recent WOM workshop
Tuesday, December 2nd, 2008Justin case you were wondering…there was a social media (SM) and word of mouth (WOM) workshop at Sprint last week. This meeting of the minds, requested by upper-level marketing execs, was a very important step (I HOPE) in Sprint’s transition toward a culture that embraces open communications. The end goal of the conference was to [...]
From Dell Hell to Dell Groundswell
Saturday, November 29th, 2008Dell got put “in the bloghouse” by blogger Jeff Jarvis in 2005. But two years later, he praised them for listening up. And he noted the 180 CEO Michael Dell had done when it comes to listening, learning from, engaging and recognizing customers. “We screwed up, right?” But then he starts to sound like a [...]
Stories, storytelling make or break brand perception
Tuesday, September 2nd, 2008Justin case you were wondering…One of Richard Nixon’s speech writers taught me that stories are what people remember. He was my professor in a speechwriting grad school class at Northwestern University and Lee Huebner’s advice has always stuck with me. What Huebner really taught us was to use language in our speeches that will “stick [...]
OMG, Obama campaign helps answer million dollar question
Friday, August 22nd, 2008Justin case you were wondering…I’m waiting on a text from Barack Obama. And so are several million other folks who want to be the first to know the soon-to-be democratic nominee’s VP choice. Now, I’m no political aficionado — my interest usually starts and ends during a presidential election year. And I wouldn’t normally seek [...]
“Tweet wave” picking up steam this summer
Tuesday, July 22nd, 2008Just in case you were wondering…When it comes to trends, companies fall in one of four areas — got it before anyone else got it (aka, cutting edge), got it after a few other companies tested it out first (aka, progressive), finally got it (aka, conservative but interested) or never gonna get it (aka, irrelevant). [...]
« Previous Entries