Behaviors, not impressions, show value of social media
Friday, September 10th, 2010H.I.T.S. How Idiots Track Success. I first heard that one from Shel Holtz three years ago. Impressions are dying and we shouldn’t even use the term when talking about tracking social media. That feedback came this past week from the Metrics Man Don Bartholomew (disclosure: We both work at FH) and measurement queen Katie Payne. [...]
My Pledge to Fight Corporate Blocking of Social Media Sites
Saturday, March 20th, 2010What do you think about companies blocking employees from social media sites? Does your company block or do you know other companies that do? Will you make a similar pledge? I look forward to your thoughts, and pledges, in the comments.
Social media measurement misnomers, part 1
Wednesday, December 23rd, 2009I don’t claim to be an expert when it comes to social media measurement. Not even close. I’m definitely still learning like everyone else. But there are a few theories I’ve been hearing for a while now about measurement that don’t tell the whole side of the story. It’s not that they’re wrong, but moreso [...]
Your educated guess is as good as mine
Monday, June 30th, 2008Justin case you were wondering…One of the things that continues to amaze me about social media is how much guessing is involved. When it comes to technology, social media is middle-aged. MySpace and Facebook have been a round a few years, companies have been blogging since the early 2000′s and discussion forums and online chatting [...]