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  • Top 10 things I learned at Blogworld

    Wednesday, October 20th, 2010

    Photo courtesy of Blogworld Facebook page For the record, I didn’t want to do a top 10 list. Top 10 lists were so played out, so last year. But then I thought, I click on just about every top 10 list post I ever see. And they’re super-easy to follow . Even the most math-averse [...]

    The double standard between online and offline WOM

    Monday, October 18th, 2010

    Measuring the value of efforts to listen and engage through social media can be hard. And showing a direct line to ROI is often damn-near impossible. Thank you Captain Obvious. So as I’m getting ready to start on a social media measurement presentation, I’m sitting here wondering about the best approach. And I’m thinking that [...]

    “3 Questions” with Steve Crescenzo (from KC/IABC Biz Communicator’s Summit)

    Saturday, February 6th, 2010

    Steve Crescenzo gave one of two keynotes (the dude with the red goatee who looks familiar in the pic below gave the other one ) last Thursday at our Kansas City International Association of Business Communicators (KC/IABC) Business Communicators Summit (BCS). Try saying that three times fast. Steve is one of my favorite presenters because [...]

    Social media measurement misnomers, part 1

    Wednesday, December 23rd, 2009

    I don’t claim to be an expert when it comes to social media measurement. Not even close. I’m definitely still learning like everyone else. But there are a few theories I’ve been hearing for a while now about measurement that don’t tell the whole side of the story. It’s not that they’re wrong, but moreso [...]