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    • Should cause marketers be so worried about changing the channel?

    Monday, August 16th, 2010

    Photo courtesy of Convio “Next Generation of American Giving” study
    Cause marketing is something I’m passionate about, but I haven’t had a chance to work on a social fundraising campaign until recently. As part of the research for the initial campaign proposal, I was tasked with checking out donation tendencies across different […]

    Your educated guess is as good as mine

    Monday, June 30th, 2008

    Justin case you were wondering…One of the things that continues to amaze me about social media is how much guessing is involved. When it comes to technology, social media is middle-aged. MySpace and Facebook have been a round a few years, companies have been blogging since the early 2000’s and discussion forums and online chatting […]