HAPPO is a chance to put yourself out there
Sunday, November 28th, 2010Note: HAPPO (Help a PR Pro Out) is an online community started by Arik Hanson and Valerie Simon. It’s members strive to help PR pros who are looking for jobs connect with organizations looking to hire in order to identify potential opportunities for both sides. I am the HAPPO regional champion for Kansas City. The [...]
The “golden ticket” of social media measurement
Saturday, July 31st, 2010Today marks my one-year anniversary at Fleishman-Hillard. When I started with the agency last July, one of the first things I was hoping to find was the “golden ticket” of social media measurement that had eluded me in my past job. What I found instead was a bunch of colleagues with differing opinions (kind of [...]
Is it PR’s job to drive sales?
Tuesday, July 27th, 2010This question came up in a new business presentation last week. We were discussing whether PR should be responsible for creating awareness and buzz, actually driving sales or both. There was a restaurant operator and a director of marketing in the room. The operator said PR — and marketing btw, because he viewed them as [...]
A “stud” Twitter chat in the making
Tuesday, October 20th, 2009There were a lot of great tweets and best practices shared from Blog World last week, but the one that stuck out in my mind came from Arik Hanson and I think it bears repeating: @arikhanson Consistent theme I’ve heard all week in many sessions at #bwe09: Give before u get. So true. When you [...]