Take the #Chatmixer Challenge and meet someone new each week
Monday, March 1st, 2010“Business, projects, speaking opportunities, friends, learning opportunities and just about everything else positive that happens in your professional life can typically be traced back to personal relationships.” Those are the words my friend and Help A PR Pro Out (HAPPO) co-founder Arik Hanson recently shared in a post titled “What Does Tomorrow’s PR Pro Look [...]
Get by with a litle #HAPPO from your friends
Thursday, February 11th, 2010NOTE: On Friday, Feb. 19, from 10 am–2 pm CT PR bloggers, agency leaders, and PR professionals from across the country will donate their time and talents to help fellow PR pros connect with employers as part of the first-ever “Help a PR Pro Out” day. Short story 1 My older brother doesn’t work in [...]
Shouldn’t brands care more about a second chance to talk to consumers than their Super Bowl ads’ first impressions
Monday, February 8th, 2010The Saints and their fans aren’t the only ones still partying today. My guess is there are a few “impressions love fests” going on right now, most notably in the offices of the companies that paid millions of dollars for 30 and 60 second spots during last night’s big game. Super Bowl 44 had the [...]
Are Facebook fan pages the 2.0 Web site?
Tuesday, January 19th, 2010Have we reached the break even point yet? No, I’m not talking about an economic rebound. I mean the break even point between Facebook fan pages and Web sites. And I think we’re there. When I was in college in the early 2000s, I took my first Web site class. When I graduated and entered [...]
How to firm up your Facebook fan page strategy
Sunday, January 10th, 2010Please join us to talk more Facebook strategy during #pr20chat, Tuesday night at 8 p.m. EST When I started as a social media manager at Sprint in 2007, I remember my boss gave me several research reports to thumb through with a highlighter. I learned a lot about trends in social media from those reports, [...]
#gebengives back
Thursday, November 5th, 2009My purpose in writing about 30 causes in 30 days during #NaBloPoMo is not only to raise awareness for great causes out there, but great PR people who are using social media to raise those causes. What I’ve found so fascinating thus far is how little time I’ve had to spend searching for causes or [...]