Justin case you were wondering

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Creating Raving Brand Fans: What I learned from Chick-Fil-A COO Dan Cathy

That’s Dan next to the “Eat Mor Chikin” cow.
I got lucky with my first corporate gig. Not only did I get to work for one of my favorite PR Pros, Laurie Ellison, but I walked into a company that believed in some things that aren’t always easy to measure — service, values, fun, creating […]

Get by with a litle #HAPPO from your friends

NOTE: On Friday, Feb. 19, from 10 am–2 pm CT PR bloggers, agency leaders, and PR professionals from across the country will donate their time and talents to help fellow PR pros connect with employers as part of the first-ever “Help a PR Pro Out” day.

Short story 1
My older brother doesn’t work in PR. He’s […]

Are fans and followers really worthless numbers?

    
If I’ve heard it once, I’ve heard it a thousand times  — (paraphrasing, of course) “When it comes to social media measurement, the number of fans or followers a brand has won’t tell us anything.”
I’ve thought about this philosophy a lot, so much in fact that I’ve become slightly OCD about it. It’s […]