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    An IMC evolution: From sales funnel to customer journey

    Tuesday, December 14th, 2010

    Traditional business sales funnel Customer journey (Both images/models courtesy of Fleishman-Hillard) I’m starting to see a change in marketing mentality. Are you seeing it? It’s happening slowly — change is never a quick thing — but it’s popping up here and there. Part of it is an increased adoption of the IMC mentality. And understanding [...]

    Why Klout scares me; Hint: It’s not the tool itself

    Saturday, December 11th, 2010

    Lot of people talking about influence and Klout lately. There was Chuck Hemann’s post on the Klout that stole Christmas (has potentially the best accompanying photo for a post ever). #u30pro covered the topic of influence and discussed Klout specifically last Thursday. Nate Riggs had an interesting post about his experiments with Klout and how [...]

    Zuckerberg tells 60 Minutes that there’s room for Facebook and Google

    Sunday, December 5th, 2010

    Mark Zuckerberg 60 Minutes interview, Part 1  Mark Zuckerberg 60 Minutes interview, Part 2 Just got done watching Mark Zuckerberg’s interview on 60 Minutes. Decent interview, bit of a peak into the Facebook work culture and the guy himself. He pretty much stayed on message, but still liked the chance to hear him speak. What [...]

    Relationships and key messages like oil and water

    Tuesday, November 30th, 2010

    Donna and Dylan. Dawson and Joey. Meredith and McSteamboaty — you know, the dude from Can’t Buy me Love. What do they all have in common? Besides making for some really poor yet really awesome TV shows over the past few years? They all had relationships that failed at one time or another because of [...]

    HAPPO is a chance to put yourself out there

    Sunday, November 28th, 2010

    Note: HAPPO (Help a PR Pro Out) is an online community started by Arik Hanson and Valerie Simon. It’s members strive to help PR pros who are looking for jobs connect with organizations looking to hire in order to identify potential opportunities for both sides. I am the HAPPO regional champion for Kansas City. The [...]

    How much time and money should companies devote to social media?

    Tuesday, November 16th, 2010

    Photo courtesy of Dmitry Stankevich Have you ever been asked this question before by a client? For me, it’s got to be in the top 5 questions I hear when counseling clients on digital and social media strategy. And there’s a reason for that – it’s a good question. After all, when you’re asking someone [...]

    Listen to your clients

    Monday, November 8th, 2010

    (Photo from Flickr courtesy of Karith) The title of this post sounds like a topic for a Communications 101 freshman seminar. But please give it a second thought before dismissing it. And while you’re thinking, let me ask you one question to consider — Do you always bring your clients what they ask you for? [...]

    Great expectations are set expectations

    Sunday, October 24th, 2010

    Photo courtesy of iTunes I’ve been told I’m slightly passionate about sports. Heck, some people say I’m a bit nutty — those are the ones who’ve heard me yelling at the TV during games . So to say I was disappointed Saturday watching my Northwestern Wildcats blow a 17-point lead at home to undefeated Michigan [...]

    The double standard between online and offline WOM

    Monday, October 18th, 2010

    Measuring the value of efforts to listen and engage through social media can be hard. And showing a direct line to ROI is often damn-near impossible. Thank you Captain Obvious. So as I’m getting ready to start on a social media measurement presentation, I’m sitting here wondering about the best approach. And I’m thinking that [...]

    Don’t be that guy online

    Sunday, October 10th, 2010

    Imagine this scene. You’re at a tweetup and a guy walks in, asks for everyone’s attention and stands up on a chair. The room goes silent and everyone turns around trading looks and anticipating what he has to say. That guy announces his name, the agency he works for and the client he’s representing. People [...]

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