Honestly, blanket enforcement is not always the best policy
Friday, June 4th, 2010You might have seen this story the other day. Heather Ravenstein, a former Wal-Mart employee, foiled a shoplifter’s attempt to steal a computer from her store and was fired the next day for violating a company policy that prohibits anyone but a manager or someone in asset protection from trying to stop a [...]
Perception vs. Reality
Wednesday, January 27th, 2010I may have written this post before. But thanks to Audi, I’m writing it again. If you’ve been to Danny Brown’s place today, then you’ve heard the story about Audi’s integration of the Green Police — a name first adopted by the Nazi’s during the Holocaust — into it’s Super Bowl advertising campaign promotion [...]
Do you do the self test?
Saturday, September 12th, 2009Corporate America is a country of deliverables. We figure out what we need to do, make a checklist and start knocking work out and crossing things out. We’ve been doing things this way for years and the process has made us productive. But it can also make us miss the little things. Example? Remember that [...]
Amazon fails at measuring perception on Twitter…at least so far
Monday, April 13th, 2009Justin case you were wondering…How fast does word of mouth travel? Well, just ask Amazon.com. During the last hour while I ran to the Sprint store and grabbed some lunch, more than 6,500 new tweets were posted on Twitter under the hashtag #amazonfail. Why are people mad at Amazon? Well, according to “The Inquisitor” blog [...]