Posts RSSAre all impressions created equal?
Tuesday, August 31st, 2010Impressions are like the veterans of the social media measurement team. The security blanket, if you will. If you’re a Yankees fan, they’re the Mariano Rivera. Like the Colts? They’re the Peyton Manning.
PR and Marketing pros feel comfortable tracking impressions. And corporate America feels comfortable tracking success based on them. There are exceptions, but for […]
What are your impressions of the best way to sell social media impressions?
Friday, June 11th, 2010Lots of companies and clients I talk to still track their PR results through impressions, even if that’s not the only way they measure.
How are you seeing PR and Marketing pros explain the value of a social media impressions (what I like to call engaged impressions) versus […]