Posts RSSAn IMC evolution: From sales funnel to customer journey
Tuesday, December 14th, 2010Traditional business sales funnel
Customer journey
(Both images/models courtesy of Fleishman-Hillard)
I’m starting to see a change in marketing mentality. Are you seeing it? It’s happening slowly — change is never a quick thing — but it’s popping up here and there. Part of it is an increased adoption of the IMC mentality. And understanding […]
Why Klout scares me; Hint: It’s not the tool itself
Saturday, December 11th, 2010Lot of people talking about influence and Klout lately. There was Chuck Hemann’s post on the Klout that stole Christmas (has potentially the best accompanying photo for a post ever). #u30pro covered the topic of influence and discussed Klout specifically last Thursday. Nate Riggs had an interesting post about his experiments with Klout and how […]
Zuckerberg tells 60 Minutes that there’s room for Facebook and Google
Sunday, December 5th, 2010Mark Zuckerberg 60 Minutes interview, Part 1
Mark Zuckerberg 60 Minutes interview, Part 2
Just got done watching Mark Zuckerberg’s interview on 60 Minutes. Decent interview, bit of a peak into the Facebook work culture and the guy himself. He pretty much stayed on message, […]
Relationships and key messages like oil and water
Tuesday, November 30th, 2010Donna and Dylan. Dawson and Joey. Meredith and McSteamboaty — you know, the dude from Can’t Buy me Love. What do they all have in common? Besides making for some really poor yet really awesome TV shows over the past few years? They all had relationships that failed at one time or another because of […]
Communicating for faith or financial gain, it’s all about community
Monday, November 22nd, 2010Photo courtesy of reverendfun.com
Last week at our Kansas City IABC lunch, we covered a topic we haven’t ever covered before — communicating and marketing faith. I had no idea what to expect from this panel. To tell you the truth, conversations about religion usually turn me off because like conversations about politics these days, […]
How much time and money should companies devote to social media?
Tuesday, November 16th, 2010
Photo courtesy of Dmitry Stankevich
Have you ever been asked this question before by a client? For me, it’s got to be in the top 5 questions I hear when counseling clients on digital and social media strategy. And there’s a reason for that – it’s a good question. After all, when you’re asking someone to […]
Listen to your clients
Monday, November 8th, 2010(Photo from Flickr courtesy of Karith)
The title of this post sounds like a topic for a Communications 101 freshman seminar. But please give it a second thought before dismissing it. And while you’re thinking, let me ask you one question to consider — Do you always bring your clients what they ask you for? (I […]
Why I won’t be recommending Groupon to clients
Wednesday, October 27th, 2010Image credit
I won’t be recommending Groupon to any client anytime soon. Just thought you should know. Because, you see, I feel like Groupon is a tactic my clients are going to have to convince me makes sense for their brand.
I know, I’m in a sales business. But I’ve had way too many conversations lately with […]
Great expectations are set expectations
Sunday, October 24th, 2010Photo courtesy of iTunes
I’ve been told I’m slightly passionate about sports. Heck, some people say I’m a bit nutty — those are the ones who’ve heard me yelling at the TV during games :). So to say I was disappointed Saturday watching my Northwestern Wildcats blow a 17-point lead at home to undefeated Michigan […]
The double standard between online and offline WOM
Monday, October 18th, 2010
Measuring the value of efforts to listen and engage through social media can be hard. And showing a direct line to ROI is often damn-near impossible.
Thank you Captain Obvious.
So as I’m getting ready to start on a social media measurement presentation, I’m sitting here wondering about the best approach. And I’m thinking that as […]