Justin case you were wondering

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Communicating for faith or financial gain, it’s all about community

Photo courtesy of reverendfun.com
Last week at our Kansas City IABC lunch, we covered a topic we haven’t ever covered before — communicating and marketing faith. I had no idea what to expect from this panel. To tell you the truth, conversations about religion usually turn me off because like conversations about politics these days, […]

Hillman’s failure one we can all learn from

(Photo courtesy of The Kansas City Star)
Trey Hillman got fired today as Royals manager. And by all accounts, it was deserved. The fans thought so. The talk radio hosts thought so. GM Dayton Moore shed tears, but he still thought so. I definitely thought so. And I really liked Trey Hillman as a person, […]

Video Blog: How can HAPPO candidiates differentiate themselves?

Elisa Haake is a PR Pro to know in Kansas City. Not only is she president of the KC/IABC chapter, but she spent several years working for LandAJob recruiting agency and has an awesome understanding of what sets job candidates apart from “the herd.”

What do you think of Elisa’s advice to PR Pros seeking jobs?

What […]

Are fans and followers really worthless numbers?

    
If I’ve heard it once, I’ve heard it a thousand times  — (paraphrasing, of course) “When it comes to social media measurement, the number of fans or followers a brand has won’t tell us anything.”
I’ve thought about this philosophy a lot, so much in fact that I’ve become slightly OCD about it. It’s […]