An IMC evolution: From sales funnel to customer journey
Tuesday, December 14th, 2010Traditional business sales funnel Customer journey (Both images/models courtesy of Fleishman-Hillard) I’m starting to see a change in marketing mentality. Are you seeing it? It’s happening slowly — change is never a quick thing — but it’s popping up here and there. Part of it is an increased adoption of the IMC mentality. And understanding [...]
Communicating for faith or financial gain, it’s all about community
Monday, November 22nd, 2010Photo courtesy of reverendfun.com Last week at our Kansas City IABC lunch, we covered a topic we haven’t ever covered before — communicating and marketing faith. I had no idea what to expect from this panel. To tell you the truth, conversations about religion usually turn me off because like conversations about politics these days, [...]
The best teachers don’t always give their opinions
Friday, September 17th, 2010I was reminded of a valuable lesson yesterday — The best teachers don’t always give their opinions. It’s advice I’ve heard before and cautioned myself to take. But sometimes it takes that moment of realization to recognize you’ve been doing something the wrong way for quite a long time. I had that yesterday. Let me [...]
The “golden ticket” of social media measurement
Saturday, July 31st, 2010Today marks my one-year anniversary at Fleishman-Hillard. When I started with the agency last July, one of the first things I was hoping to find was the “golden ticket” of social media measurement that had eluded me in my past job. What I found instead was a bunch of colleagues with differing opinions (kind of [...]
What are your impressions of the best way to sell social media impressions?
Friday, June 11th, 2010Lots of companies and clients I talk to still track their PR results through impressions, even if that’s not the only way they measure. How are you seeing PR and Marketing pros explain the value of a social media impressions (what I like to call engaged impressions) versus mass media impressions? Selling the value of [...]
Honestly, blanket enforcement is not always the best policy
Friday, June 4th, 2010You might have seen this story the other day. Heather Ravenstein, a former Wal-Mart employee, foiled a shoplifter’s attempt to steal a computer from her store and was fired the next day for violating a company policy that prohibits anyone but a manager or someone in asset protection from trying to stop a [...]
Video Blog: HAPPO Job Search Tips and Tricks
Thursday, February 18th, 2010(Thoughts are my own and not necessarily those of Fleishman-Hillard) So, ever asked your boss to do a video blog for you and then forgot to test the lighting before you shot the video? Yeah, that would be me. But my boss, Mandy Levings (@mandylevings), is a good sport and her answers and advice were [...]
#HAPPOKC Job Opps
Saturday, February 13th, 2010Attention Kansas City PR Pros or any PR Pros who wouldn’t mind working in KC. I’ll post all the job opportunities I hear about on this post in addition to tweeting them. Note that there are some opps in St. Louis here and as long as the jobs are close by and in an area [...]