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    • Social media measurement misnomers, part 1

    Wednesday, December 23rd, 2009

    I don’t claim to be an expert when it comes to social media measurement. Not even close. I’m definitely still learning like everyone else. But there are a few theories I’ve been hearing for a while now about measurement that don’t tell the whole side of the story. It’s not that they’re wrong, but moreso […]

    Are fans and followers really worthless numbers?

    Thursday, September 17th, 2009

        
    If I’ve heard it once, I’ve heard it a thousand times  — (paraphrasing, of course) “When it comes to social media measurement, the number of fans or followers a brand has won’t tell us anything.”
    I’ve thought about this philosophy a lot, so much in fact that I’ve become slightly OCD about it. It’s […]