Posts RSSAn IMC evolution: From sales funnel to customer journey
Tuesday, December 14th, 2010Traditional business sales funnel
Customer journey
(Both images/models courtesy of Fleishman-Hillard)
I’m starting to see a change in marketing mentality. Are you seeing it? It’s happening slowly — change is never a quick thing — but it’s popping up here and there. Part of it is an increased adoption of the IMC mentality. And understanding […]
Zuckerberg tells 60 Minutes that there’s room for Facebook and Google
Sunday, December 5th, 2010Mark Zuckerberg 60 Minutes interview, Part 1
Mark Zuckerberg 60 Minutes interview, Part 2
Just got done watching Mark Zuckerberg’s interview on 60 Minutes. Decent interview, bit of a peak into the Facebook work culture and the guy himself. He pretty much stayed on message, […]
Relationships and key messages like oil and water
Tuesday, November 30th, 2010Donna and Dylan. Dawson and Joey. Meredith and McSteamboaty — you know, the dude from Can’t Buy me Love. What do they all have in common? Besides making for some really poor yet really awesome TV shows over the past few years? They all had relationships that failed at one time or another because of […]
Communicating for faith or financial gain, it’s all about community
Monday, November 22nd, 2010Photo courtesy of reverendfun.com
Last week at our Kansas City IABC lunch, we covered a topic we haven’t ever covered before — communicating and marketing faith. I had no idea what to expect from this panel. To tell you the truth, conversations about religion usually turn me off because like conversations about politics these days, […]
The double standard between online and offline WOM
Monday, October 18th, 2010
Measuring the value of efforts to listen and engage through social media can be hard. And showing a direct line to ROI is often damn-near impossible.
Thank you Captain Obvious.
So as I’m getting ready to start on a social media measurement presentation, I’m sitting here wondering about the best approach. And I’m thinking that as […]
Calling BS on the twintern
Monday, September 27th, 2010It’s been more than a year since Pizza Hut started the “twintern” madness. You remember right? The biggest pizza brand in the world said our customers want to engage with us via Twitter and we think those customers are so important that we’re going to put our relationships with all of them in the hands […]
#pr20chat nightcap: What’s your go-to social media stat?
Tuesday, June 29th, 2010Welcome to #pr20chat nightcap, what I hope will become a weekly feature on Tuesday nights highlighting one of the questions from the evening’s chat. This week, the question my co-mod Heather Whaling (@prTini) and I asked that caught my attention the most was:
“Whats your “go-to” stat or resource when explaining why companies should use […]
Are Facebook fan pages the 2.0 Web site?
Tuesday, January 19th, 2010Have we reached the break even point yet?
No, I’m not talking about an economic rebound. I mean the break even point between Facebook fan pages and Web sites. And I think we’re there.
When I was in college in the early 2000s, I took my first Web site class. When I graduated and […]
How to firm up your Facebook fan page strategy
Sunday, January 10th, 2010Please join us to talk more Facebook strategy during #pr20chat, Tuesday night at 8 p.m. EST
When I started as a social media manager at Sprint in 2007, I remember my boss gave me several research reports to thumb through with a highlighter. I learned a lot about trends in social media from those reports, […]
Death of a Salesman? Is traditional advertising dying, evolving or both?
Wednesday, January 6th, 2010(Photo courtesy of www.merchantmaven.com)
One of my favorite parts about vacation is having the time to catch up on a TV series Maggie and I have been wanting to watch. Last week it was Mad Men. And besides wondering how agency employees got anything done while knocking down 10-plus drinks a day and smoking a […]