Justin case you were wondering

A conversation about the latest and greatest in the social media world.

• Home
• Justin Case You Were Wondering…About Justin

Listen to your clients

(Photo from Flickr courtesy of Karith)
The title of this post sounds like a topic for a Communications 101 freshman seminar. But please give it a second thought before dismissing it. And while you’re thinking, let me ask you one question to consider — Do you always bring your clients what they ask you for? (I […]

Why I won’t be recommending Groupon to clients

Image credit
I won’t be recommending Groupon to any client anytime soon. Just thought you should know. Because, you see, I feel like Groupon is a tactic my clients are going to have to convince me makes sense for their brand.
I know, I’m in a sales business. But I’ve had way too many conversations lately with […]

The “golden ticket” of social media measurement

Today marks my one-year anniversary at Fleishman-Hillard. When I started with the agency last July, one of the first things I was hoping to find was the “golden ticket” of social media measurement that had eluded me in my past job. What I found instead was a bunch of colleagues with differing opinions (kind of […]

#pr20chat Recap: Shonali Burke answers your measurement questions

(Photo courtesy of Shonali’s blog, Waxing Unlyrical)
Last week, Shonali Burke (@Shonali) joined Heather Whaling (@prTini), myself and the #pr20chat community to talk measurement. The conversation was fast and furious and Shonali shared a lot of valuable insights. But since so many tweets were flying by (about 1,400 tweets from 120 participants) it was easy […]

Answering Questions: A PR 2.0 Discipline

If you’ve read this blog in the past, you’ve probably heard me talk about the self test. I’m a huge fan. To briefly review, the self test is the idea that before a company implements any initiative, it’s wise to step away from the concept for a second and look at it through the customers’ […]