Justin case you were wondering

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What do you do when your brand’s on fire?

If we’ve learned anything from the BP and Toyota debacles of the last few months, it’s that neither organization was prepared to deal publicly with the crisis that ensued. And my guess is they are not alone, just the unlucky organizations that got caught.
Why does this happen? BP and Toyota aren’t the first. Maybe it’s […]

Honestly, blanket enforcement is not always the best policy

   
You might have seen this story the other day. Heather Ravenstein, a former Wal-Mart employee, foiled a shoplifter’s attempt to steal a computer from her store and was fired the next day for violating a company policy that prohibits anyone but a manager or someone in asset protection from trying to stop […]

Are fans and followers really worthless numbers?

    
If I’ve heard it once, I’ve heard it a thousand times  — (paraphrasing, of course) “When it comes to social media measurement, the number of fans or followers a brand has won’t tell us anything.”
I’ve thought about this philosophy a lot, so much in fact that I’ve become slightly OCD about it. It’s […]

Twitter provides chance to influence your brand’s story

Justin case you were wondering…I had lunch the other day with a 20-year-old college student — let’s call him Adi because, well, that’s his name. It was supposed to be an informational interview for him, yet I think I may have gotten as much, if not more, out of it. We talked about a lot […]

So you think blogging isn’t “real” work?

You know what really grinds my gears (that’s for you, Family Guy fans) — when people say that blogging isn’t real work. I hear this characterization all the time. It seems to be a staple in most company’s blog policies along with the required disclaimer that any thoughts an employee posts in a blog are […]