Posts RSSGreat expectations are set expectations
Sunday, October 24th, 2010Photo courtesy of iTunes
I’ve been told I’m slightly passionate about sports. Heck, some people say I’m a bit nutty — those are the ones who’ve heard me yelling at the TV during games :). So to say I was disappointed Saturday watching my Northwestern Wildcats blow a 17-point lead at home to undefeated Michigan […]
Twitter tips from the Veturis sisters at Blogworld
Thursday, October 21st, 2010People. It’s the reason I went to Blogworld and the reason I’d go back. Two of the people I got to meet IRL at the conference were Rochelle and Chelsey Veturis from San Diego. Rochelle is a savvy PR pro who works for a green architecture firm and Chelsey is finishing up her college at […]
Top 10 things I learned at Blogworld
Wednesday, October 20th, 2010Photo courtesy of Blogworld Facebook page
For the record, I didn’t want to do a top 10 list. Top 10 lists were so played out, so last year. But then I thought, I click on just about every top 10 list post I ever see. And they’re super-easy to follow :). Even the most math-averse […]
The double standard between online and offline WOM
Monday, October 18th, 2010
Measuring the value of efforts to listen and engage through social media can be hard. And showing a direct line to ROI is often damn-near impossible.
Thank you Captain Obvious.
So as I’m getting ready to start on a social media measurement presentation, I’m sitting here wondering about the best approach. And I’m thinking that as […]