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  • Shouldn’t brands care more about a second chance to talk to consumers than their Super Bowl ads’ first impressions

    Monday, February 8th, 2010

    The Saints and their fans aren’t the only ones still partying today. My guess is there are a few “impressions love fests” going on right now, most notably in the offices of the companies that paid millions of dollars for 30 and 60 second spots during last night’s big game.
    Super Bowl 44 had the game’s […]

    How to firm up your Facebook fan page strategy

    Sunday, January 10th, 2010

    Please join us to talk more Facebook strategy during #pr20chat, Tuesday night at 8 p.m. EST
    When I started as a social media manager at Sprint in 2007, I remember my boss gave me several research reports to thumb through with a highlighter. I learned a lot about trends in social media from those reports, […]