Posts RSSControl the “hot topic” at recent WOM workshop
Tuesday, December 2nd, 2008Justin case you were wondering…there was a social media (SM) and word of mouth (WOM) workshop at Sprint last week. This meeting of the minds, requested by upper-level marketing execs, was a very important step (I HOPE) in Sprint’s transition toward a culture that embraces open communications. The end goal of the conference was to […]
The anonymity debate
Thursday, June 12th, 2008The debate about anonymity in social media is simple: Should users be required to attach their names to their comments? But the answer is not so clear. In fact, it’s different depending on whom you talk to.
Since I’ve been at Sprint, our mantra has been “Own your comments.” There’s a little bit of the police […]