Posts RSSWhy I won’t be recommending Groupon to clients
Wednesday, October 27th, 2010Image credit
I won’t be recommending Groupon to any client anytime soon. Just thought you should know. Because, you see, I feel like Groupon is a tactic my clients are going to have to convince me makes sense for their brand.
I know, I’m in a sales business. But I’ve had way too many conversations lately with […]
Are all impressions created equal?
Tuesday, August 31st, 2010Impressions are like the veterans of the social media measurement team. The security blanket, if you will. If you’re a Yankees fan, they’re the Mariano Rivera. Like the Colts? They’re the Peyton Manning.
PR and Marketing pros feel comfortable tracking impressions. And corporate America feels comfortable tracking success based on them. There are exceptions, but for […]
Death of a Salesman? Is traditional advertising dying, evolving or both?
Wednesday, January 6th, 2010(Photo courtesy of www.merchantmaven.com)
One of my favorite parts about vacation is having the time to catch up on a TV series Maggie and I have been wanting to watch. Last week it was Mad Men. And besides wondering how agency employees got anything done while knocking down 10-plus drinks a day and smoking a […]