Posts RSSWhy Nike’s new Tiger ad should scare you
Thursday, April 8th, 2010If you work for an ad agency, Nike’s newest ad should scare you. Not because the content’s questionable…which it is. And not because it features Tiger Woods…which, of course, it does. But because it shows how ineffective traditional advertising is in today’s PR 2.0 world.
I just got back from the […]
Shouldn’t brands care more about a second chance to talk to consumers than their Super Bowl ads’ first impressions
Monday, February 8th, 2010The Saints and their fans aren’t the only ones still partying today. My guess is there are a few “impressions love fests” going on right now, most notably in the offices of the companies that paid millions of dollars for 30 and 60 second spots during last night’s big game.
Super Bowl 44 had the game’s […]
Death of a Salesman? Is traditional advertising dying, evolving or both?
Wednesday, January 6th, 2010(Photo courtesy of www.merchantmaven.com)
One of my favorite parts about vacation is having the time to catch up on a TV series Maggie and I have been wanting to watch. Last week it was Mad Men. And besides wondering how agency employees got anything done while knocking down 10-plus drinks a day and smoking a […]