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The Top 10 SXSW #pr20chat preferred panels
By Justin Goldsborough | August 18th, 2010
South By Southwest Interactive (SXSW) isn’t until March 2011. But the panels are up for voting now — through Aug. 27 to be exact. And SXSW’s crowdsourcing component counts for 30 percent of the decision behind which panels and speakers will be taking the stage in Austin. IOW, your vote in this election can definitely make a difference (Heard something like that before?)
So how do you choose which panels and people to support? It can be tough with more than 2,300 possible panels to pick from. That’s why Heather (@prTini) and I focused this week’s #pr20chat around your and our SXSW recommendations. We wanted to help everyone cut through the clutter a bit and develop a list of “#pr20chat preferred panels” selected by trusted members of our chat community. Make sense?
So here’s how this works. The following is a list of your favorite panels as well as the ones we highlighted in yesterday’s chat questions. These are the top 10 “preferred #pr20chat panels” we hope you, your friends and and all of our online communities will find valuable. They’re not the only 10 panels you should consider or even the 10 best. Just look at them as a starting point :). With that, here we go:
- Real Time Life. @patrickbjohnson shared this panel last night that he helped propose and several retweets followed. Not suprising, considering the topic and people (@arikhanson, @sjogborn, @colbywg) this panel has to offer. Here’s an excerpt: “Technology and social media are embedded into the Digital Native lifestyle. It is the way that Millenials live, seeking information and connectivity. By examining and analyzing this new lifestyle, in totality, we will enlighten and broaden what it means to market to Generation Y.”
- Spin Doctors: PR Best Practices for Social Media. This panel came up in a #pr20chat question last night — Should publicists be tweeting and posting on behalf of their clients - who should execute a social communications plan? Pretty sure Sarah Evans and her crew (@jasonkintzler, @PMGNicole, @Rozzy) would have a lot of value to add on that question. And pretty much anything else you asked them about. Excerpt: “This panel, made up of journalists, public relations practitioners, and social pr consultants will highlight best practices for the industry. In addition, learn some tricks and tips on how to get your pitch to journalists by way of social media.”
- Monetizing Apps with Geofencing and Persistent Mobile Geolocation. Foursquare is the LBS leader right now — although that all may change based on Facebook’s announcement today. Either way, there’s a lot of interest in what’s next in this space, which led @MattLaCasse to recommend this panel. Excerpt: “With ubiquitous and persistent mobile geolocation comes opportunity. If you know where someone is at all times, you can automatically trigger certain actions based on their location or even their crossing of a geographic boundary.”
- Stand Out: Investigative Journalism For Bloggers. @StephanieFlo suggested this panel led by @ferenstein (CNN and Mashable) and @Catone (features editor at Mashable). After reading the description, I can see why. Excerpt: “Much of blogging is linking to other posts or offering secondary analysis. But, how does one become the source of information everyone is discussing?”
- The Networking Conundrum. If you haven’t connected with Christine Perkett (@missusp and @PerkettPR), you’re missing an opportunity to learn from one of the smartest networkers I’ve seen in action. @Valeriesimon agrees, and thankfully Christine is offering to talk offline and online networking in Austin. Excerpt: “Online and offline networking are very different – yet both can be valuable in their own way. Discover how to gain value from both methods no matter where you are located or what business you are in.”
- Check In, Get Paid: Rise of Cash-Sponsored Social Media. Cash-sponsored social media platforms like “We Reward” are gaining steam. TBH, I don’t know much about them. But I hear nothing but good things about @TedMurphy and this one meets the “learn something new and find a panel that makes you think” quota. Excerpt: “Yes, you can get paid for checking in on Foursquare. Cash-sponsored social media is on the rise. In fact, it’s the fastest-growing social media sponsorship division this past year, according to recent studies.”
- The Legal Ramifications of Saying I’m Sorry. There are certain topics that don’t appear as flashy as others, but need to be discussed. @PaulaBerg has hit on one of them with this panel, which was the inspiration for two or our #pr20chat questions Tuesday night about approval processes and the best way for brands to say “I’m sorry.” Excerpt: “Join a panel of career apologists and apologetic lawyers to understand what the legal risks of saying “I’m sorry” really are, how companies like Southwest Airlines get away with it every day, and how to craft an air-tight apology.”
- Game On: Can game theory transform your app? Doesn’t it seem like you can always generate some buzz by creating a competition? People are uber competitive, whether it’s employees with employees or customers with customers. @DB is planning to show us how to put that theory to work in the mobile world when it comes to apps — btw, he also has started a SXSW panels wiki you should check out. There’s an interesting conversation to be had here on how apps can drive behavior. Excerpt: “Competition is a mysterious thing that people unknowingly feed into everyday. Learn how to harness people’s natural competitive nature by including gaming features in your app.”
- Deleting the Workspace: Is an On-site Office Needed? Super-important question to ask when it comes to today’s evolving workforce, especially Gen Y. So who better to lead the conversation than the co-moderators of #u30pro — @DavidSpinks and @CubanaLAF. Excerpt: “Technology allows for efficiently run virtual offices, with employees working from different ends of the globe! What will the future workplace look like? How can businesses properly integrate the changes that are being pushed by young professionals?”
- Dissecting What Really Works in Social Marketing Campaigns. It is so easy to catch shiny-penny syndrome when it comes to social media. But @mosleyppr asks a question we should all be asking when creating campaigns for our clients. And it’s one we asked you last night on #pr20chat
— What’s on your “must have” list for building a successful modern marketing campaign? Excerpt: “Take an in-depth look at the strategies, tactics and results of each and come up with a “must have” list for building a successful modern marketing campaign.”
So there you have it. The Top 10 SXSW “#pr20chat preferred panels.”
- Which one stands out to you?
- Any others you would add?
Shameless self-promotion note: Heather and I have a couple of panels up for consideration as well. Please take a look and see what you think. We really appreciate your support and hope you find this list helpful.
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August 19th, 2010 at 4:43 am
[…] The Top 10 SXSW #pr20chat preferred panels | Justin case you were wondering justincaseyouwerewondering.x.iabc.com/2010/08/18/the-top-10-sxsw-pr20chat-preferred-panels/ – view page – cached + Should cause marketers be so worried about changing the channel? + The “golden ticket” of social media measurement + Is it PR’s job to drive sales? + What do you do when your brand’s on fire? * Tags#causeaday #HAPPO #HAPPOKC #NaBloPoMo #pr20chat #prstudchat 30 causes in 30 days 30 posts in 30 days @arikhanson @prtini Arik Hanson blog blogging blogs brand causes chris brogan… Read more+ Should cause marketers be so worried about changing the channel? + The “golden ticket” of social media measurement + Is it PR’s job to drive sales? + What do you do when your brand’s on fire? * Tags#causeaday #HAPPO #HAPPOKC #NaBloPoMo #pr20chat #prstudchat 30 causes in 30 days 30 posts in 30 days @arikhanson @prtini Arik Hanson blog blogging blogs brand causes chris brogan customer_service Danny Brown dell facebook Fleishman-Hillard Heather Whaling Help a PR Pro Out Day impressions job search Kansas City KC/IABC marketing measurement perception PR PRSA public relations shel-holtz SME social media social media measurement social_media social_networking southwest sprint sprintspace twitter valerie simon * Recent eXchange Posts + The Top 10 SXSW #pr20chat preferred panels + Words of wisdom unpacked + Yes, You Do Want to Know What I Ate for Lunch + This blog has moved + Would you be a good tribe member? + The most hectic times set career benchmarks for us + Adapting speechwriting to the “third era of presenting” + Change, Evolve, Adapt…. CHOOSE! + Sunrise, Sunset, Moonset + Can’t manage change? Bollocks! + Are You Checking the Job Bank? View page Tweets about this link […]
August 19th, 2010 at 8:07 am
Hi Justin. Thank you so much for letting me know about this. The #pr20chat is such a strong (and growing) community. I love that Nicole Ravlin (@pmgnicole) put this panel together and invited me to be a part of it. I love even more that that this community believes in it and would like to see it come to live during SXSW. Thanks again! -Sarah
August 19th, 2010 at 8:09 am
Thanks so much for including our panel and for putting this list together. There are so damn many, it’s really helpful to see the best ones here.
Here’s to another great SxSW!
August 19th, 2010 at 10:06 am
Thanks for including me in the #pr20chat SXSW list as well as voting my panel as number 1 (as you told me on Twitter). I urge everyone reading this to expand beyond this list and if you have a panel ADD it, VOTE for others and SHARE my wiki at http://bit.ly/SXSWpanels. Your vote DOES count!!
August 19th, 2010 at 11:01 am
Great list, Justin! I’m glad #pr20chat has helped to compile a list of top panels. Looking forward to learning more from this stellar group of pros.
-Stephanie
@StephanieFlo
August 19th, 2010 at 2:50 pm
Justin and the #pr20chat team - thank you VERY much for including our panels in your recommendations. I’m’ so glad that you found value in our topics. If we are to present, we’d love to have your input and ideas as part of what we have to say - you guys are such an awesome group of dynamic pros. (how was that for some PR buzz?!)
Seriously though, it’s been great getting to know each of you online and I am very excited for the opportunity to see you all in Austin - presenting or not.
Christine Perkett
http://www.twitter.com/missusP
http://www.twitter.com/PerkettPR
August 19th, 2010 at 6:28 pm
@Sarah Thanks for the kind words. Look forward to seeing you and Nicole present in Austin. Heather and I learned a lot of what we know about chat communities from #journchat :).
@David That was definitely the intent — to help people navigate the panel pool easier.
@Damien Thanks for sharing the wiki. Checked that out last night. Great list.
@Stephanie Thanks for your contribution to the list and to the #pr20chat community :).
@Christine Keep the buzz coming. We love it! Really interested in seeing that F2F networking panel play out, personally. Think it’s a lost art.
Thanks to all of you! Hopefully we’re all in Austin next March talking about these panels and the conversations they started.
JG
JG
August 19th, 2010 at 10:18 pm
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