« GUEST POST: Is going for the tie a good strategy? | Main | #WhyWeCelebrate »
#pr20chat nightcap: What’s your go-to social media stat?
By Justin Goldsborough | June 29, 2010
Welcome to #pr20chat nightcap, what I hope will become a weekly feature on Tuesday nights highlighting one of the questions from the evening’s chat. This week, the question my co-mod Heather Whaling (@prTini) and I asked that caught my attention the most was:
“Whats your “go-to” stat or resource when explaining why companies should use social media?”
Here are a few of the responses the #pr20chat community (full transcript) gave to this question:
- jeffespo: Q2 Stats are subjective. Show the conversation going on with or without company #pr20chat
- stephmajercik: Q2 The Social Media Revolution video has some pretty convincing stats. I like to show that http://bit.ly/bec8xq #pr20chat
- SethOrNone: Q2 Category participation. Nothing gets SM on the fast track than a competitor doing it first. #pr20chat
Why do I think this question is worthy of more discussion? Plain and simple…because of the questions that continue to remain around social media measurement. I don’t think they’re going away anytime soon. Therefore, clients and prospects; communicators and execs are always going to need the latest research to validate investing in online social and digital programs, aren’t they?
Here are my two favorite stats, at least for this week:
- From iMediaConnection: Consumers are 67% more likely to buy from brands they follow on Twitter and 79% more likely to recommend them. Consumers are 51% more likely to buy from brands they fan on Facebook and 60% more likely to recommend them.
- From comScore: Heavy, medium, and light Facebook and Twitter users outspend general Web users by upwards of 64%.
So what’s your go-to stat these days? Do you think you need one? Maybe the prospects/clients you pitch respond better to other information?
The comments are yours…
Topics: Uncategorized | 2 Comments »
June 30th, 2010 at 12:49 pm
[...] #pr20chat nightcap: What’s your go-to social media stat? | Justin case you were wondering justincaseyouwerewondering.x.iabc.com/2010/06/29/…hat-nightcap-whats-your-go-to-social-media-stat/ – view page – cached + #pr20chat nightcap: What’s your go-to social media stat? + GUEST POST: Is going for the tie a good strategy? + What are your impressions of the best way to sell social media impressions? + Honestly, blanket enforcement is not always the best policy + What to do if your tweets ever stop showing up in Twitter search * Tags#causeaday #HAPPO #HAPPOKC #NaBloPoMo #pr20chat #prstudchat 30… Read more+ #pr20chat nightcap: What’s your go-to social media stat? + GUEST POST: Is going for the tie a good strategy? + What are your impressions of the best way to sell social media impressions? + Honestly, blanket enforcement is not always the best policy + What to do if your tweets ever stop showing up in Twitter search * Tags#causeaday #HAPPO #HAPPOKC #NaBloPoMo #pr20chat #prstudchat 30 causes in 30 days 30 posts in 30 days @arikhanson @prtini @valeriesimon ads blog blogging blogs brand causes chris brogan customer_service Danny Brown dell facebook Fleishman-Hillard Heather Whaling Help a PR Pro Out Day IABC impressions job search Kansas City KC/IABC measurement perception PR PRSA shel-holtz SME social media social media measurement social_media social_networking southwest sprint sprintspace twitter valerie simon * Recent eXchange Posts + What’s your favorite social media contest? + #pr20chat nightcap: What’s your go-to social media stat? + Shelley Bird Takes Over as 2010–2011 IABC Chair; Marilyn Keyes is 2010–2011 Research Foundation Chair + Guidelines for blogging + What impression does a quote with incorrect grammar cast? + Takeaways from Helping Manage an IABC Chapter + Speechwriters and speakers should “die harder” + Let’s touch base and dialogue + Going on a Tech Fast + When Power Networking, Be Sure to Leave Your Ego at the Door + The Value of Values View page Tweets about this link [...]
June 30th, 2010 at 3:53 pm
Hi Justin:
I always have to have stats in my back pocket for presentations & client engagements. Of course we always have to look at this data carefully. Here’s a page I have bookmarked regarding social media and consumer engagement that I found very interesting.
http://www.proactivereport.com/c/smtips/engagement-the-new-roi/
Cheers!