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“3 Questions” with Steve Crescenzo (from KC/IABC Biz Communicator’s Summit)
By Justin Goldsborough | February 6th, 2010
Steve Crescenzo gave one of two keynotes (the dude with the red goatee who looks familiar in the pic below gave the other one :)) last Thursday at our Kansas City International Association of Business Communicators (KC/IABC) Business Communicators Summit (BCS). Try saying that three times fast.
Steve is one of my favorite presenters because of his unique style and tell-it-like-it-is approach. There’s no BS with Steve. I plan to do another post soon highlighting my favorite takeaways from his sessions. But I wanted to share this video he filmed for us at last week’s conference where he answered the following questions:
1. How can communicators be creative and share the value and ROI of their creativity?
2. How does executive communications have to change in a social media world?
3. What are some tools (e.g. Flip cams) that PR pros can use to develop more creative, engaging communications?
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