By Justin Goldsborough | November 5, 2009
My purpose in writing about 30 causes in 30 days during #NaBloPoMo is not only to raise awareness for great causes out there, but great PR people who are using social media to raise those causes. What I’ve found so fascinating thus far is how little time I’ve had to spend searching for causes or people to write about. So many of my peers are actively looking for ways to use social media to help others. And Heather Whaling (@prtini is no exception).
Heather is someone I frequently see adding value to PR conversations in the social media space. In fact that’s how I met her, one of my many Monday nights on #journchat. Starting Dec. 1, Heather is taking a brave step and going out on her own as a PR consultant. “Game on” as she said on a recent blog post. But Heather’s entry into the game is unique compared to so many of our peers who have made a similar move because of #gebengives.
So what is #gebengives anyway? Well, it’s Heather’s attempt to give back and set a precedent for what her new biz is going to be all about…helping people. There’s that “help gene” again. In fact, Geben means give in German. She’s German. You get the picture.
#Gebengives works like this: Starting now, anyone can nominate their favorite nonprofit for consideration. It’s easy to do…You just leave a comment on Heather’s blog stating the organization you’ve chosen and then tweet “I just nominated [insert organization name] for #gebengives.” That’s all there is to it.
Nominations will be accepted through Nov. 18 and then a winner will be chosen by Dec. 1, to coincide with the launch of Geben Communications. The non-profit that wins will get to choose one of three “PR packages” Heather has laid out, depending on the org’s most pressing needs:
- Let’s Get Social includes an audit of existing social media initiatives, as well as the competition’s social media; brainstorming session with the organization to identify ways to begin (or improve) their social media presence. The deliverable is a social media strategy.
- The “Write” Stuff package is just what it sounds like. I’ll draft copy for a website, brochure or other collateral piece of the organization’s choosing.
- Art of Storytelling will provide the winning organization with a media relations strategy — including compelling storylines and a customized, targeted media list (which can include bloggers where appropriate), as well as other creative ideas to increase strategic media coverage. Think of this as a media relations toolkit that will help the winning organization hit the ground running.
Congrats to Heather for taking a chance and going out on her own. But I think the real accolades should come for how she’s chosen to incorporate giving back into the launch of her new brand.
What nonprofit do you think is worthy of a nomination? My nominee is Camps for Kids, a Kansas City non-profit that works to give kids who couldn’t otherwise afford it the character-developing experience of attending camp.
What other entrepreneurs do you know who are doing a great job of giving back?
National Blog Posting Month 30 Causes in 30 Days
- Apartment Fund for Daniela’s Family (@davearmano)
- 12for12k (@dannybrown)
- #Iamsovereign Twitter Birthday Project (@jasonstoddard)
- Jaeli’s Syndrome (@AngEngland and @BrandyBrow)
- #GebenGives (@prtini)