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    #gebengives back

    By Justin Goldsborough | November 5, 2009

    My purpose in writing about 30 causes in 30 days during #NaBloPoMo is not only to raise awareness for great causes out there, but great PR people who are using social media to raise those causes. What I’ve found so fascinating thus far is how little time I’ve had to spend searching for causes or people to write about. So many of my peers are actively looking for ways to use social media to help others. And Heather Whaling (@prtini is no exception).

    Heather is someone I frequently see adding value to PR conversations in the social media space. In fact that’s how I met her, one of my many Monday nights on #journchat. Starting Dec. 1, Heather is taking a brave step and going out on her own as a PR consultant. “Game on” as she said on a  recent blog post. But Heather’s entry into the game is unique compared to so many of our peers who have made a similar move because of #gebengives.

    So what is #gebengives anyway? Well, it’s Heather’s attempt to give back and set a precedent for what her new biz is going to be all about…helping people. There’s that “help gene” again. In fact, Geben means give in German. She’s German. You get the picture.

    #Gebengives works like this: Starting now, anyone can nominate their favorite nonprofit for consideration. It’s easy to do…You just leave a comment on Heather’s blog stating the organization you’ve chosen and then tweet “I just nominated [insert organization name] for #gebengives.” That’s all there is to it.

    Nominations will be accepted through Nov. 18 and then a winner will be chosen by Dec. 1, to coincide with the launch of Geben Communications. The non-profit that wins will get to choose one of three “PR packages” Heather has laid out, depending on the org’s most pressing needs:

    Congrats to Heather for taking a chance and going out on her own. But I think the real accolades should come for how she’s chosen to incorporate giving back into the launch of her new brand.

    What nonprofit do you think is worthy of a nomination? My nominee is Camps for Kids, a Kansas City non-profit that works to give kids who couldn’t otherwise afford it the character-developing experience of attending camp.

    What other entrepreneurs do you know who are doing a great job of giving back?

    National Blog Posting Month 30 Causes in 30 Days

    1. Apartment Fund for Daniela’s Family (@davearmano)
    2. 12for12k (@dannybrown)
    3. #Iamsovereign Twitter Birthday Project (@jasonstoddard)
    4. Jaeli’s Syndrome (@AngEngland and @BrandyBrow)
    5. #GebenGives (@prtini)

    Topics: Uncategorized | 1 Comment »

    One Response to “#gebengives back”

    1. Heather Whailng Says:
      November 6th, 2009 at 4:57 am

      Justin, I love this series that you’re writing — what a great way to shine light on worthy nonprofits. Thank you so much for highlighting #gebengives. I’ve been fortunate to work with many incredible nonprofits thus far in my career, and I couldn’t think of a better way to launch my new business. It’s inspiring to learn about these nonprofits that make such a difference in all our communities. I can’t wait to see who else gets nominated. Thanks for your support!

      Heather (@prtini)