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Twitter provides chance to influence your brand’s story
By Justin Goldsborough | January 20th, 2009
Justin case you were wondering…I had lunch the other day with a 20-year-old college student — let’s call him Adi because, well, that’s his name. It was supposed to be an informational interview for him, yet I think I may have gotten as much, if not more, out of it. We talked about a lot of different things, but it was what he said when we were talking about how word of mouth affects brand reputation that really made an impression on me.
“I don’t ever buy a product because of an ad,” he said. “The only reason I buy a product is because one of my friends or someone I know tells me about it and says it’s worth buying.”
Corporate America, are you listening? Hope so, because Adi and his friends are a part of the generation that’s going determine the majority of purchase decisions for the next 50 years or more. And those ads you’re spending millions on to run during “Must See TV” – they’re fast forwarding right through them. Those full-page newspaper ads you’re taking out in the newspaper – they’re throwing them in the recycle bin (yeah, they’re a very green group). That is, if you can even peel them away from the computer or their cell phones long enough to look at a newspaper.
Note: This post was written as a guest post for Laura Fitton’s (Pistachio) Touchbase blog. Read the post in it’s entirety and make sure to check out all the great points of view on Touchbase!
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