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From Dell Hell to Dell Groundswell
By Justin Goldsborough | November 29th, 2008
Dell got put “in the bloghouse” by blogger Jeff Jarvis in 2005. But two years later, he praised them for listening up. And he noted the 180 CEO Michael Dell had done when it comes to listening, learning from, engaging and recognizing customers.
“We screwed up, right?” But then he starts to sound like a blogger himself: “These conversations are going to occur whether you like it or not, O.K.? Well, do you want to be part of that or not? My argument is you absolutely do. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.”
This is the video Mindshare showed us in our recent SM and WOM workshop. Some great takeaways here from a brand who went from a “hush-hush” to a “how can you help us” mentality.
“The postings on this site are my own and do not necessarily represent the positions, strategies or opinions of Sprint.”
December 1st, 2008 at 1:58 pm
Hey Justin,
Found you on twitter and have been reading your blog today. Was hoping you might check out our site iList and maybe list your services (sprint) there or maybe consider writing a site review for the blog as it pertains to social media.
December 2nd, 2008 at 7:43 pm
Hey, Brad. I’d be happy to check out iList. Once I’ve had the chance, I’ll be back in touch. Thx for the heads up.