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Walking in a widget wonderland
By Justin Goldsborough | October 20th, 2008
Ok, so maybe it’s a little bit early to be making holiday references in headlines. But don’t let that stop you from checking out the new Sprint Mobile Broadband Web site with a variety of widgets that represent the gazillion good things you can access when you’re connected to the living, breathing Web.
Just like any Fortune 500 company, we spend a lot of time and energy discussing what we want our brand to be. Yet sometime, simple is better.
Take the second-hand story I heard about a recent Marketing meeting Dan Hesse set in on. Apparently after a lot of debate and idea exchange about how to shape the Sprint brand, Hesse said something like — In the end, I just want people to like our company.
I think our new widget site gets at just that. It’s a technology company doing something fun with technology and showing just how cool technology can be, especially via the speed of our network. And I think people will like that.
But don’t take my word for it. Check it out for yourself and let me know what you think.
October 21st, 2008 at 4:55 am
Hi Jason,
Kudos to the team (your team?) for putting this together. A fun way to remind people what we can do when we plug in. Plus love the voice.
Best,
Daria
http://www.steigmancommunications.com/wordpress